Nestle, a non-owned subsidiary of Nestle, has launched India’s first boutique-expiral store in Delhi’s Select Citywalk. The company will consider opening more retail stores in India. Filip Navratil, Chief Task Officer of Nespresso, said that the company is trying to take advantage of growing coffee culture in India as the country’s younger generation is increasing interest in coffee.
Navratil said, “This is the right time to join consumers in this growing trend of coffee consumption and its growing market in India.” Nyspresso coffee makes machines and coffee pods, which are sold directly to consumers and businesses.
According to the December 2024 report by Redseer Strategy Consultants, the coffee market outside the house in India is expected to reach $ 2.6 billion to $ 3.2 billion with an annual compound rate (CAGR) of 15 to 20 percent by the year 2028. This makes consumers an attractive opportunities for the direct retail sales of Nesreso. Also, this is a ready market for sale of his business to business (B2B). Nestle India recently said that the trend of continuous premiums provides him with an opportunity of Rs 7,500 crore. He also said that his premium portfolio has registered a CAGR of 16 percent since 2015.
Navratil said about expansion in more cities, ‘We reach big metros in all our big markets. Therefore, India has more opportunities not only in New Delhi, but also. It will also depend a lot on how much of the business is online compared to the offline. We have markets where people like shopping and other markets where we have online business, which we also have here.
First Published – March 6, 2025 | 10:23 pm IST